Bold relaunch for a cool brigade of recruiters
2 mins read
Awesome people with a much-less-than-awesome website. When affix first came to Applyflow, they were looking for “a new start.” From our initial chat with Brad, Briony, Angie, and Whitney, we quickly realised two things. One: that affix was a genuinely different, genuinely cool group of people. Two: their old website was absolutely not representative of the friendly and enthusiastic people behind it.
Don’t get us wrong
—not everything was bad about their old site. It was modern, clean, and had nice pictures of the affix team. However, the job application process was extremely dated, it was hard for the affix team to manage, and it didn’t really show off everything that made affix, well, affix.
We were going to have to give everything we had to restart the heart of this website: a new strategy, refreshed branding, convincing content, custom development work, and to top it all off, a new integration with JobAdder.
New user flows, tech, and a reinvented, 70s-inspired brand.
The new site structure had to be simple and clean. We created clear and distinguishable value propositions for candidates (unique jobs and a great experience) and for clients (business growth, the smarter way) to really communicate what affix could offer to users visiting the site.
affix’s rebrand is marked by bold colours against dark backdrops, flash film photography, and quirky modern illustrations. Frankly, it looks gorgeous, but it serves more than just a visual purpose—it showcases affix’s personality and competency, too.
A digital presence to die for.
The new site structure had to be simple and clean. We created clear and distinguishable value propositions for candidates (unique jobs and a great experience) and for clients (business growth, the smarter way) to really communicate what affix could offer to users visiting the site. affix’s rebrand is marked by bold colours against dark backdrops, flash film photography, and quirky modern illustrations. Frankly, it looks gorgeous, but it serves more than just a visual purpose—it showcases affix’s personality and competency, too.
