The talk of the recent RCSA Shape Conference left an indelible mark on attendees: the concept of the Recruitment Industry’s “social license.” But what is it, and why is everyone discussing it? Let’s dive in.

What is Social License in Recruitment?

At its core, the term ‘social license’ refers to an agency’s ability to operate within society with a sense of trust, credibility, and community acceptance. In a digital era, where the first impression is often made online, having a strong social license translates into an effective online presence that builds genuine connections. It’s not just about being visible but about embodying values that resonate with both candidates and clients.

The Vital Components of Social License in the Digital Space:

Branding:
Does your brand identity truly represent your agency’s values and missions? Authenticity is key in this digital age. Clients and candidates want to connect with brands that reflect their own values and aspirations.

Webdesign:
Your website is more than just a digital business card. It’s a platform where genuine connections are fostered. A positive user experience, streamlined conversion funnels, and a reflection of your agency’s mission and values are vital for success.

SEO & optimised content:
SEO is not just about getting seen. It’s about delivering content that mirrors your agency’s mission in a digital space, thereby aligning with market expectations.

Discover why an impactful social license counts and how we can join forces to boost your agency’s reputation.

Our solution to boosting your Social License:

Recognising the need for a holistic approach to enhancing social license, Applyflow has developed a thorough 5-step process:

Branding. 

• Craft logos and visuals that resonate with your audience.
• Develop brand guidelines for consistent messaging.
• Create assets that reflect your agency’s values.

SEO centric content.

• Optimise content for search engine visibility.
• Write engaging copy in line with your agency’s tone.
• Enhance brand voice for authentic communication.

Webdesign. 

• Design user-friendly navigation and interface.
• Create conversion optimised funnels.
• Elevate user experience for better engagement.

Top notch development.

• Build flawless websites for optimal performance.
• Achieve high Google PageSpeed scores.
• Offer training and ongoing support.

Efficient job board solutions. 

• Integrate ATS or multi-poster systems seamlessly.
• Customise job board for ease of use.
• Simplify application process with quick apply options.

Time for Transformation.

The power of a strong social license cannot be understated. If you’re ready to harness its potential and give your recruitment agency the digital uplift it deserves, then now is the time to act. With Applyflow by your side, we can embark on a transformative journey that will redefine your digital presence and foster genuine connections. If you’re interested in enhancing your social license, we’re here and ready to assist. If you are already an existing Applyflow client and you want to get more out of the functionalities you have, then contact us today.